Over the last few years, social media has revolutionized communication for people and businesses alike. As your business adapts to this development, it can be difficult to know exactly how to best devote your resources and energy. A well thought out, and well-documented social media strategy is a foundational piece of your business’ social media success. This course will turn your attention to the elements of your business you must consider when developing a social media strategy, the goals you want your social efforts to achieve and the various ways you can use social media to support your business objectives.
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