Course Level: Intermediate
A strong social media community of engaged customers, curious prospects and excited brand advocates can go a long way in growing the success of your business. But how do you build an online community that people actually want to join? In this three part course, you’ll begin by learning how to develop a community building philosophy that lays a foundation of trust and goodwill with your audience. You will move onto exploring the different ways you can grow a following of relevant, interested people through influencer marketing and brand advocacy programs. In the last lesson, you will gain insight into the unique benefits and challenges of various social networks including Facebook, Twitter, LinkedIn and Instagram from a community-building perspective.
*This course is powered by Hootsuite